Who Are
My
Clients?
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A BOOK ON KNOWING YOUR CLIENTS
Congratulations for taking the next step to discovering your ideal clients
CLIENT
PROFILE
Client Profile
CLIENT DEFINITION FRAMEWORK
Client Definition Framework
CLIENT DEFINITION FRAMEWORK
Client Definition Framework
Client Profile
CLIENT
PROFILE
LEVEL OF CLIENT DEFINITION
Level of client definition
THE STAGES OF THE BUYING PROCESS
Client Definition Framework
Buying and decision process
Client Profile
INTERNAL FACTORS QUESTIONS
INTERNAL FACTORS QUESTIONS
Internal Factors
EXTERNAL FACTORS QUESTIONS
Client Definition Framework
External Factors
Client Profile
INTERNAL FACTORS QUESTIONS
MARKETING - COMMUNICATION WORKSHEET
Marketing-Communication Worksheet
Client Definition Framework
IDEAL CLIENT
CRITERIA
Ideal Client Criteria
Client Profile
LEVEL OF CLIENT DEFINITION
THE HEDGEHOG CONCEPT
Hedgehog concept
Client Definition Framework
MASLOW'S HIERARCHY OF NEEDS
Hierarchy of needs
