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CLIENT

PROFILE

CLIENT DEFINITION FRAMEWORK

CLIENT DEFINITION FRAMEWORK

CLIENT

PROFILE

LEVEL OF CLIENT DEFINITION

THE STAGES OF THE BUYING PROCESS

INTERNAL FACTORS QUESTIONS

INTERNAL FACTORS QUESTIONS

EXTERNAL FACTORS QUESTIONS

INTERNAL FACTORS QUESTIONS

MARKETING - COMMUNICATION WORKSHEET

IDEAL CLIENT

CRITERIA

LEVEL OF CLIENT DEFINITION

THE HEDGEHOG CONCEPT

MASLOW'S HIERARCHY OF NEEDS