Understanding your ideal client
Recently, I conducted an all day workshop in the West Texas town of Coleman. The event was organized by the town’s Economic Development folks and championed by a long time Duct Tape reader Greg Martin. During then event I outlined the Duct Tape Marketing System in great detail.
As any long time reader here knows one of the first steps in my system is to narrowly define who makes an ideal customer for your business. The endpoint involved in this step can be best summed by this statement – How would I spot your ideal customer?
The path to this endpoint involves lots of study focused on your most profitable customers that already refer – the maim reason to start here is that profitable client are usually profitable because they have the right problem or are the type we can serve well. Because of that fit they usually have the kind of experience that leads them to refer.
| Article originally posted on www.DuctTapeMarketing.com |